It’s F*cking Expensive
StrangeLove Soda is refreshing, but not quite as much as their new campaign. This brand knows where they stand with their customers.
G'day and good afternoon folks,
Advertising Christmas (The Super Bowl) is just around the corner, and it seems the trend for the last number of years has been to make an ad for the ad.
A teaser if you will.
My social feed is filling up with this stuff and it's only going to get worse next week.
Before we get too carried away with the SB work in February, I've got a cheeky little piece of work from StrangeLove (made by Today The Brave).
You might have seen it.
I hope you have, and I hope you laughed.
StrangeLove Soda is pretty damn good.
I've had it in my fridge many times before and likely will again.
The Lime & Jalapeno soda - chefs kiss!
I have to admit though, it is on the pricey side.
So what does a clever brand do there’s no getting around the fact that their product is more expensive than the inferior competition?
They own it.
This work from StrangeLove does it in such a funny and pointy way.
You don’t hear “It’s f*cking expensive” in many ads these days, but I’m here for it.
I love the craft in these one-shot films as well.
Beautiful stuff.
Have a great weekend, folks!