Some Refershing Mischief Making
Let the Super Bowl campaigning begin! Master stroke from Coors Light getting in on the Super Bowl action early!
Welcome back and Happy New Year, subscribers!
I know we’re well past the acceptable date to wish people HNY, but it felt right this time. I got a Merry Christmas from somebody in the office this week.
That was fun.
In AdLand, Mischief have clearly been up to some themselves.
This week Coors Light hit send on some very large format OOH with a glaring typo.
Refershment.
We’ve all been there.
It caused a bit of a scene and every LinkedInfluencer was up in arms about how a massive company like Coors could possibly make such a huge mistake in their advertising.
Coors issued an apology about the ad, stating they had a case of the Mondays.
Funny. We love a brand that owns up to their mistakes.
… And then comes a literal “Case of the Mondays” Coors plan to give away to folks the Monday after the Super Bowl.
Clever.
Lightning fast reactivity?
Or meticulous orchestration?
If you ask me, the chances of Coors making an honest mistake with a headline and then spinning the recovery into a Super Bowl campaign are slim.
It’s interesting to watch the media response unfold though:
How could they possibly make that mistake?
Ha Ha Ha! Dumb Coors.Aww, brands are wholesome when they own up to their boo-boo’s.
We love brands.Wow they have really turned this mistake around to work for them!
So reactive, so clever.What? They actually planned this from the very beginning?
So sneaky, so clever.Did you see the Coors Super Bowl ad about some junior copywriter hitting send on some ads with a massive typo? Ha! Ha! Ha! Funny Coors. I want a beer.
Okay, so the last two haven’t quite played out just yet, but they’re on my bingo card.
What do we think, brains trust?
Sneaky? Clever? Or the impossible… an honest mistake turned into Super Bowl glory?
Have a great weekend, folks.
Let’s have a cracker 2025.
Yew!