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Is that a carpet snake, or are you just happy to see some great advertising?
Last week Bonds touched down in America with nothing but Aussie mythology, Bob Irwin, and a dream.
Apr 6
•
Cal Harmer
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Art Directors Can't Write
Is that a carpet snake, or are you just happy to see some great advertising?
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March 2025
But... Why Pedro?
Did Apple just ask Siri who the most likeable celebrity is at the moment? Or is there deeper thought behind Pascals feature in their new Spike Jonze…
Mar 24
•
Cal Harmer
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But... Why Pedro?
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Gravy Cults & The Pelvis Thrasher
Why some ads just seem to stick with you, for better or worse.
Mar 17
•
Cal Harmer
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Art Directors Can't Write
Gravy Cults & The Pelvis Thrasher
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You Have To Walk Before You March
Mardi Gras is a huge moment for brands to activate in, but the most successful an authentic have been putting in the leg work for decades.
Mar 3
•
Cal Harmer
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You Have To Walk Before You March
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February 2025
Super Bowl 25': Winners, Losers and WTF!?
Advertising Christmas: It's the most punderful time of the year.
Feb 14
•
Cal Harmer
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Art Directors Can't Write
Super Bowl 25': Winners, Losers and WTF!?
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It's Not A Blog Post. It's a Tide ad.
Before we're bombarded with Super Bowl work next week, let's take a fun lil' trip down memory lane with this great big game spot.
Feb 6
•
Cal Harmer
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Art Directors Can't Write
It's Not A Blog Post. It's a Tide ad.
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January 2025
It’s F*cking Expensive
StrangeLove Soda is refreshing, but not quite as much as their new campaign. This brand knows where they stand with their customers.
Jan 30
•
Cal Harmer
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It’s F*cking Expensive
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Sunshine Gives Me The Creeps Now
Some truly weird and wonderful work coming out this week. Weird work cuts through. Long live weird work.
Jan 23
•
Cal Harmer
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Art Directors Can't Write
Sunshine Gives Me The Creeps Now
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Some Refershing Mischief Making
Let the Super Bowl campaigning begin! Master stroke from Coors Light getting in on the Super Bowl action early!
Jan 16
•
Cal Harmer
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Some Refershing Mischief Making
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December 2024
I've Seen A Humbug
Change is as good as a holiday, and sometimes holidays are good for a change.
Dec 12, 2024
•
Cal Harmer
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Art Directors Can't Write
I've Seen A Humbug
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November 2024
When The World Is Yelling, Give Them Silence
Elections, Horse Races and yet another stressful week at work. Calm couldn't have picked a better time to simply give people some peace and f*cking…
Nov 7, 2024
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Cal Harmer
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Art Directors Can't Write
When The World Is Yelling, Give Them Silence
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October 2024
Advertising Is An Art Form
Some inspiring campaigns that execute powerfully through art and installation.
Oct 31, 2024
•
Cal Harmer
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Art Directors Can't Write
Advertising Is An Art Form
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